The spaces you deem your safe haven and the styles you incorporate into your livelihood should be a reflection of you!

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The spaces you deem your safe haven and the styles you incorporate into your livelihood should be a reflection of you: vibrant, unique, and expressive. Anitra Terrell is using her business, Reflektion Design, to embrace her own personal freedoms. Based in Pasadena, California, this company offers a wide, impressive selection of decor, accessories, and similar products that celebrates the history and cultural impact of African textiles. Anitra’s business has taught her a great deal of about self-love: making time for it is the first essential step! Focusing on the present has helped Anitra continue to progressively build her business, and she encourages downloading the “Daily Affirmations” app to help the practice on reflecting on your own self-worth. We are in awe of your creative eye, Anitra. We’d love for you to meet Anitra, Queen of Personal Decor!

What inspired you to start your business? What motivates you to keep going?: After being laid off two times from two different positions in a two year time span I took it as a sign to forge my own path. Reflektion Design was born out of my love of African textiles, home furnishings and my travels abroad after spending significant time there as a textile buyer and scholar.


Keeping my why front and center motivates me to keep going. Why I became an entrepreneur, why this specific business and these unique products. I also consider the alternatives if I'm not working for myself I'm working for someone else which I'd prefer not to do. Freedom is my north star.

What does your company stand for?: Reflektion Design stands for the celebration of African textiles and wares in our home. They are the fabric of our roots and should be embraced and shared generationally.

How do you create the life you want?: One of the reasons I chose entrepreneurship as a career path is because I knew while not easy would allow me to create the life I want. A life that allows me to be free. Creative freedom, financial freedom and the freedom to help artisans all over the world. The other side of that is balance. Striving to create a balanced life is very important to me.

What makes you HUMAN?: The need for love, community, culture, upliftment, equality and self determination.

What are three things your want people to know about self-love?: 1. Make time for it.

2. Get comfortable with it.

3. Put words to it so you can express how you want to be loved with others.

What's something we can incorporate today to start loving ourselves more?: Make time for it. We're all so busy it's easy to neglect ourselves. It can be as simple as taking a few moments in the evening for a bubble bath, creating a list of the things you love about yourself, or starting a hobby you've always wanted to do but put off.

What has been your own journey with self love?: It's an ongoing journey. Being an entrepreneur I often work long hours so I didn't make time to take care of myself. Stress became a health issue and I was forced to reevaluate my relationship with my business and myself. I knew in order to get back to self I needed to set up systems in my business that would free up time. That made a huge difference.

Leave an affirmation for readers.....: I am in the here and now, vision towards the future.  I say this to myself when my mind starts to spiral back to past decisions, regrets or things I wish I'd done differently.

Email Address:


Social media handles?:

Any books or apps recommendations?: Book: Decisive by Dan and Chip Heath

App: Daily Affirmations

I'sha GainesComment