Life should be intentional. Life should be sensational. Life should be lit!
Life should be intentional. Life should be sensational. Life should be lit. Raina Rene, the serene founder of déLUXE Luxury Scented Candles, believes that candles can make any space feel warm, comfortable, and inviting. Based in Brooklyn, New York, Raina is using her business to produce and provide phenomenal candles that encourage positive vibes and soothing aromas. Life is better when the space is full of scented intentions. Raina is creating the life she wants by finding the good in everything, and she encourages everyone to do the same. Meditation is one of the keys to setting intentions that are powerful enough to fill up a room, just like how the déLUXE candles do. In addition to sparking up one of these relaxing candles, Raina recommends checking out “A Little Piece of Light” by Donna Hylton for a reminder to always look for the light in every situation. Thank you for your soothing aroma, Raina. We’d like to introduce you to Raina, Queen of Candles!
What inspired you to start your business? What motivates you to keep going?: My parents inspired me. My biggest fear in life used to be that I never make them proud. I talked about starting my own candle business for years. I went to Florida to visit my father who was diagnosed with prostate cancer and was having surgery to have it removed. While I was there, a light bulb lit up in my head and reminded me that life is so short and why wait any longer. That very moment I pulled out my computer and created my LLC. My mother always told me to seize opportunities in the moment because I would never know when they would come around again. I also had a new motivator in my life - my boyfriend who later became my husband. Having that extra support system definitely motivated me to start my own business. There are a few things that motivate me to keep going, one is financial freedom, the second is knowing how important it is in this climate to my culture to have ownership. Lastly, I absolutely love candles! They bring me so much joy and I felt like everyone should experience that same feeling.
What does your company stand for?: In French it means "of Luxury". I decided to go with a French name as a tribute to my Dad who is from Haiti and a serial entrepreneur. My company stands for quality and value. I'm so dedicated to making sure each customer has a pleasant buying experience and receives a quality product - I get that part from my mom who is so particular about details. Candles that burn with an amazing scent for hours. Candles that both illuminate with scent and appearance. My company stands for all of those things.
How do you create the life you want?: Positive vibes all the time. I try to operate with focus and intention. I try to find the happy in everything.
What makes you HUMAN?:
What are three things your want people to know about self-love?: A wise person once told me: I give so many hours of my time to other people (work, family/friends, I should find a way to give myself 30 minutes. That one thing changed my outlook on a lot.
What's something we can incorporate today to start loving ourselves more?: Meditation... it really works. 5 minutes is all you need.
What has been your own journey with self love?:
Leave an affirmation for readers.....: You can hit a half-court shot once. That's just the luck of the draw. If you consistently do it.. that's excellence.
Email Address: email@example.com
Social media handles?: @shopdeluxeonline
Any books or apps recommendations?: "A Little Piece of Light" by Donna Hylton, "The Outliers" by Malcolm Gladwell