Eat Clean. Train Dirty. Move Mountains and Crush your fitness goals!

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Sis, let’s face it, we all like to eat! Sometimes our food choices and fitness practices aren't the best. It can boil down to how you were raised. Whether you grew up on fried chicken and cornbread or steamed veggies, it is always important to take charge of your eating habits and know where your food comes from. It’s equally important to have a fitness regimen. Through her business Eunoiafit LLC in Dallas, Texas, Alyssa Nichols shows you how to manage healthy eating habits while staying fit. Through her online fitness and nutrition programs, Alyssa’s goal is to help you get out of your comfort zone!

Alyssa has dedicated the last years to helping people reach their fitness goals as a NASM certified personal trainer and Baylor Track & Field Alum, Alyssa’s primary goal is to provide her clients and community with the necessary resources to reach their max potential. Eat Clean. Train Dirty. Move Mountains and Crush out your goals with Alyssa’s Full Body Programs. Meet Queen of Fit! 

What inspired you to start your business and why?: I was inspired to start my business in order to help women not only achieve their fitness goals, but build their self esteem and provide them with knowledgeable information about their health. Too often we, as minorities, grow up in households where health is not a top priority. You eat whatever you are fed and there is usually a history of some type of chronic illness like diabetes, heart disease, or cancer in your family. My goal is to provide women with information about fitness and nutrition that they can also take into their household and apply to their everyday family life. So many women struggle with their weight after having children because the importance of fitness and strength is not addressed before conception. I am currently studying to be certified for pre/post natal care to fill that gap and one day would like to become a registered Doula.


What does your company stand for?: Eunoia (you-noy-ah) is a relatively unknown word with many meanings. It means well mind or beautiful thinking. It also means the good will cultivated between a speaker/creator and is or her audience, a condition of receptivity. So much of fitness and health is mental. My company strives to improve mental health as well as physical health by providing knowledge about exercise, nutrition, and mental fortitude.



How do you create the life you want?: I create the life I want by choosing to be positive daily and do what I love. I opened my own fitness studio in Dallas, Texas by myself because I got tired of working for other people. I wanted to be able to control my circumstances and steer my life in the direction I wanted it to go.


Where do you find inspiration?: I find inspiration first and foremost from my clients. I train and coach some of the strongest most amazing women in Dallas and they inspire me daily to give them my best no matter how I feel. If they are going to show up despite being exhausted, depressed or whatever the case may be, then I can show up and give them my best no matter what I'm going through. I also find inspiration from other fitness gurus like Massy Arias, Kaisafit, and Fitgirlmel on instagram. They remind me daily that strong is beautiful and that I can do anything that I want as long as I put in the work. I don't have to sell sex or be half naked all of the time on instagram to inspire women to greatness!

How has your business made you a better person?: My business has made me a better person because it has forced me to be vulnerable and real with my clients and followers. I can't pretend that I do everything perfect. When they come in and are discouraged I let them know where I falter and that it is normal. My business has also made me a better person because it has made me so much more resilient. Opening up your own studio is tough. I went through a period where I was training people out of my car on the rooftop of my apartment complex in the middle of the summer because my gym closed down unexpectedly. It was a very humbling experience going from that to being able to build the vision that I've always at my studio. It showed me just how tough I am and how amazing God is when you walk in faith and not fear. As long as you put in the work and patiently wait to reap what you have sewn, you can achieve anything.

What makes you HUMAN?: I am human because I go through slumps just like everyone else. I fall off the wagon sometimes for weeks at a time with my nutrition and fitness. One of the most difficult things about owning your own fitness studio is finding the time to get your own workout down. When stuff hits the fan, business wise, the first part of the day to get cut is my workout. Struggling to establish a healthy work/life balance makes me human. I struggle with anxiety and depression and I have to learn how to cope and address those issues because my clients depend on me to motivate and inspire them daily.


Social Media Handles: instagram: @eunoiafit

facebook: Alyssa Tristen Nichols

twitter: @eunoiafit


I'sha GainesComment