Instagram - Photo based and perfect for photo centered businesses
Facebook - Create a business page
Twitter - Link to Instagram
Styleseat - Can be used as a personal website for you.
Wordswag - Can be used for quotes and to place words on photos
Boomerang - Makes the quick 1 to 3 secs vids
iMovie movie maker - Can create small videos for you
Snapchat, Instagram Stories - Can create short real time clips of your day, they can be saved and used later
Rotate & Flip - Can flip videos in the event you record them sideways
Pinterests - keeps a catalog of photos and also has viral potential. Who has pinterests? Look up loc’d styles… What pops up?
Lighting is everything and photos are worth a million words…...
The zoom function on your smartphone isn’t great. It’s better to move closer than it is to zoom in.
It’s always a good idea to take more than one photo from different angles. You don’t have to use every photo you take, but it’s good to have options.
Be mindful of what’s in the background of your picture. You don’t want a background that takes away from the main focus of the shot.
On most smartphones you simply tap the screen to get the camera to automatically focus. Make sure you do so before taking the picture.
Your clients should look happy in the photos you share. Leave the sullen, angry look for runway models.
Once you take a picture, you’ll want to edit the image and give it a little flair. There are many apps that can help you spruce up your shots, but here are five of the most popular tools for salon owners:
Word Swag: Use Word Swag to add text like the words “Before” and “After” to your photos.
Facetune: This app lets you fix blemishes on portraits. In other words, you can erase a pimple or red eyes.
PicStitch: Showcase your photos in frames with this handy app.
Filters: Use the same filter every time!
More and more customers are treating Instagram like a visual Google. When it comes to nail trends and hairstyles, people want pictures, not blog posts.
That’s why Instagram is a natural marketing tool for salons. While updating Instagram does take some time, it’s a small investment to make to attract new customers and maintain a relationship with current ones.
Let’s Try Posting, 3 Times A Day -Breakfast, lunch & dinner (#locstarsalon & #locstarDFW)
1. GoodMorning -
Your Hair Style, Meet me at www.locstarsalon.com today!
Make today great, Meet me at www.locstarsalon.com today!
You are beautiful, Meet me atwww.locstarsalon.com today!
2. Before & After Photos -
Your best style of the day or shift,
Ask your client to take a before and after
Take multiple afters to use for later. Mention the name of the style and use the hashtags #locstarsalon, #locstarDFW, #Locs, #Arlington
Also record a short video of the style. Walk around the client in a circle and have them say, "Isis did my hair at LocStarSalon in Arlington, Texas) - Text to the manager of the salon IG.
We Need A Brand:
The salon itself needs a brand. Something that everyone is okay. I think wearing your natural hair or a natural style on your wedding day should be the running theme. On the salon page, once a day post something about wedding hair (photo) and one quote:
"Rock your hair, naturally."
"Big day? Big Hair"
"Fancy & Curly"
"Loc & Twisted Over You."
REMINDER: quotes should be on black, white or gold background. The Font should be the same. LocStar uses a San Serif Font. Try and place quotes in this font as well.
Your salon hair previews should be wedding styles for every season. If can be a photo catalog and actual fashion show here at the salon. Prime time wedding time: Spring and Fall for the showcases. Each stylists creates a look. It can be an open house or something inexpensive.
The look for posts: Simple (in Color or black & white) - that's the salon branding.
Sync Facebook and Insta: Let's turn our pages into business pages and sync now.
Let’s practice word swag
Let’s practice photo lighting
What do all of these photos have in common?
2. What’s the difference between the three above and the ones here: