Blogger Spotlight: Afrobella

By: Delores Hurst, The HBN Writer for Online

Discovering her love for beauty and hair products at a young age, Patrice Yursik searched for an outlet that would help her inspire other women who resembled her. She didn’t like that there wasn’t enough diversity in the media and created her blog to fill the void of what was missing. Going natural in 2002, Yursik used that experience and her love of the beauty industry to create her blog, Afrobella in 2006. Through her blog, Yursik became quite popular, writing freelance pieces that were featured in magazines like Essence, Glamour, and Vogue Black.

In 2011, Yursik partnered with MAC cosmetics and created her own line of lipsticks that has become very popular. Her lipstick gave her so much success and credibility, according to her website, that she was listed in Ebony magazine’s Power 100 list along with Jay Z and Oprah. Yursik states that she writes from a journalistic standard and that it unlike many bloggers today. She believes that is the reason her readers trusts her and are loyal to her. She is now focusing on expanding her name and brand ,as well as, making smart business decisions. For more info visit her blog at
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