*[image: Inline image 1]Amityville, NY – August 2014 – *Dry, damaged hair has finally met its match! SheaMoisture, a leading manufacturer of hair solutions made with natural, certified organic and ethically sourced ingredients, introduces a new collection that helps repair even the most over-processed hair. Introducing the *Jamaican Black Castor Oil Strengthen, Grow and Restore* hair collection.
Available exclusively at CVS locations nationwide, each product in the *Jamaican Black Castor Oil* *Strengthen, Grow & Restore *collection is made with traditional, restorative natural and certified organic ingredients that address issues caused by processing hair with harsh chemicals excessive heat styling, chemical treatments and harsh environmental conditions. Ideal for all hair types and styles — including dry, damaged, straightened, natural and transitioning — the products remedy breakage, dryness, coarseness and loss of luster.
The collection contains a proprietary blend of certified organic *Shea Butter* with rich fatty acids to deeply moisturize,* Jamaican Black Castor Oil with reparative omegas that promote healthy hair growth, *Peppermint to stimulate the scalp to promote healthy growth, and other key beneficial natural and certified organic ingredients. The collection includes:
- Jamaican Black Castor Oil Strengthen, Grow & Restore Shampoo – This clarifying, sulfate-free shampoo removes product buildup, while infusing hair with moisturizing essential oils leaving locks stronger and healthier. Gentle enough for daily use. Apple Cider Vinegar aids in regulating and balancing pH levels on the scalp, while softening hair to promote enhanced growth. Rice Protein adds thickness and improves smoothness. Panthenol helps hair retain moisture. SRP: $10.99;
- *Jamaican Black Castor Oil Strengthen, Grow Restore Leave-In Conditioner* – Detangles and restores manageability to chemically processed, permed or heat styled hair, while effectively blocking humidity for frizz-free, sleek styles. Conditions and strengthens hair to help prevent breakage and split ends, while keeping the scalp hydrated and healthy. Coconut Oil protects from damage and shedding, while Panthenol helps hair retain moisture. SRP: $10.99;
Jamaican Black Castor Oil Strengthen Grow, Restore Edge Treatment – This conditioning styling gel controls reversion, protects against breakage and shedding, and improves manageability for chemically processed, fragile or dry hair. Fights frizz, while offering superior hold. SRP: $7.99;
Jamaican Black Castor Oil Strengthen, Grow & Restore Treatment Masque – Ideal for damaged, brittle and chemically treated hair, this deep treatment masque restores strength and resilience, helps support hair’s elasticity and breakage and shedding. Leaves hair soft, manageable and shiny. Coconut Oil protects hair from breakage, Panthenol aids in moisture retention, and Avocado Oil provides nourishment and shine. SRP: $12.99;
- *Jamaican Black Castor Oil Strengthen, Grow & Restore Hair Serum *– Enriched with soothing Aloe Vera, essential oils, herbal extracts and Vitamin E, this moisturizing serum restores damaged hair and helps to repairs split ends, while supporting healthy growth. Rosemary Oil stimulates scalp circulation, Safflower Oil keeps hair soft, and Olive Oil intensely hydrates and nourishes with omega oils. SRP: $10.99;
- *Jamaican Black Castor Oil Strengthen, Grow & Restore Styling Lotion *– This fast-absorbing lotion restores natural moisture balance to dry or coarse textures, leaving hair silky smooth. Protects hair from heat styling and adds lustrous shine. Ideal for updos, ponytails, chemically treated, heat styled hair or natural hair and braided styles. SRP: $10.99.
Products are color-safe and cruelty-free, and do not contain parabens, sulfates, phthalates, mineral oil, gluten, synthetic fragrance or artificial color.
SheaMoisture’s Jamaican Black Castor Oil Collection is available at CVS locations nationwide. For more information about SheaMoisture, please visit SheaMoisture.com.
About SheaMoisture: Since 1912, SheaMoisture has made its award-winning, shea butter-based skin and hair care products using family recipes handed down from founder and CEO Richelieu Dennis' grandmother Sofi Tucker, who as a young mother, sold her shea butter creations to support her family in Sierra Leone. Firmly committed to “A Better Way To Beautiful," SheaMoisture products are made with natural and certified organic ingredients, not tested on animals and do not contain parabens, sulfates, phthalates, paraffin, formaldehyde, mineral oil, petroleum or DEA. SheaMoisture ethically sources its shea butter from five co-ops in Northern Ghana.
I'sha Gaines, Founding Editor/CEO Photography/Social Media/Graphic Design/Marketing www.honeybenatural.com www.instagram.com/honeybenaturalmag http://www.instagram.com/honeybenatural www.facebook.com/honeybenatural 972.268.2196