By: Alea J., Curl News Correspondent
Having difficulties finding your perfect shade and buying an entire eye shadow kit that don’t “fit” your look because one color is perfect for you is a thing of the past. Shea Moisture created “A better way to be beautiful” which hit stores and the HBN curl news in early May 2014! Their new full cosmetic line premiered in NYC at “Project Runway” All-Star Korto Momulu’s show! The personal care mega brand launched an exclusive color cosmetics line that’s available exclusively in Target stores now, across the country.
Shea Moisture’s founder and CEO Richelieu Dennis says ,” “We are thrilled with the buzz surrounding our debut cosmetics collection. “As a brand committed to using natural and organic ingredients in solution-based products, we recognized a need for the same level of quality and care in cosmetics. Our cosmetic offerings align with our ‘A Better Way to Beautiful’ mission to provide healthier options for all women to look their very best.”
Well as we all know when it comes to quality products, Shea Moisture’s family recipe’s and inherited beauty tips have been a staple in the natural hair community since before the buzz over kinky coils. Like Shea Moisture’s other hair and skin products their makeup line is also Shea Butter based and infused with “certified organic ingredients.”
Hit up your local Target to check out some of their newest works including:
· Shine On Lip Gloss
- Wink, Wink Wet/Dry Eyeshadow
- A Sweet Kiss of Color Mineral Blush
- All in One Wonder CC Cream
- Put Your Best Face Forward Sheer Liquid Foundation
Discover “A Better Way to Be Beautiful” at SheaMoisture.comand celebrate the beauty of being you!